Table of Contents

• Reaching Your Target Audience
• Reaching Your Sales Goals
• Incentive and Fulfillment Services
• Promoting Your Products

Reaching Your Target Audience  (back to the top)

• Who is your target audience?
  

  Have you had a good experience in using promotional products? Tell us about it! If you have not been entirely satisfied with reaching your target audience, let us know.
   
  We will try to find just the right combination for you, including a well-rounded distribution plan for your target audience. We can also include some research statistics for you.

• Inactive / Previous Customers
  

  How do you reach those inactive and former customers who have not responded to your sales phone calls or visits? Consider a three-stage approach. We can give you a few hints! For instance, give them a calendar...98% of all homes and virtually 100% of all businesses use at least one calendar. Let your calendar be the one they use and see 365 days of the year.

• Trade Show Attendees
  

  Try sending a special invitation to your customers and prospects 30 days before your trade show inviting them to your booth. Imprint your booth number on your invitation. Be creative...use a clear mailable tube with your invitation and include a puzzle piece that will fit the master puzzle in your booth. Go to our "Products" category, then "Puzzles".

• Health and Safety
  

  There are a number of health and safety products available to give your customers during Health Awareness or Safety Awareness week. Be a part of these important events and tie in your name and brand awareness year round. Go to our "Products" category and search under Health & Safety.

• Branch Openings
  

  Are you moving to a new location or updating an existing location and want to have an open house? We can provide you with napkins, cups, utensils, and take-home mementos. Use this opportunity to introduce your new sales, customer service, and office staff.
   
  Go back to our "Products" category and click on any item. We have a branch-opening package for 25 people available for just $3.00 each. Call 1-800-466-1992 or e-mail info@kapcoadv.com

• Consumer Motivation Through Premiums
  

  Looking for that premium incentive for reaching a sales goal or attending an event? Why not select from our array of timepieces, leather bags, CD cases, and many other items. A wide range of ideas can be found in our "Products" category.

• Image Enhancement
  

  Brand identity and image enhancement go hand in hand. Give your customers items like personal organizers and presentation folders with your materials inside to "stand out in the crowd".
   
  Go back to our "Products" category and search for "Folders". Start your own company uniform program, and we can assist you with just the right look in jackets, hats, t-shirts and golf shirts. Ask for our Kapco Uniform Department.

• Improving Client / Customer Relations
  

  What is one of your most memorable experiences with a client? Could it be that one missed deadline or an order that was shipped to the incorrect address, among others?
   
  Let us show you how to improve client and customer relations by staying in touch with a simple thank you for their order or quarterly remembrances. During the holidays, thank your clients with a holiday-themed box of chocolates, tastefully selected, packaged, and shipped directly to them.

• Sales Meetings
  

  What do you use at your sales meetings besides your enthusiastic spirit to motivate your sales staff? Let's talk about your meetings, whether weekly, monthly or quarterly. We can give you some case histories of successful uses of promotional products to use in the next quarter.

• Looking for a fulfillment partner for your next program? Ask us for our professional fulfillment partnering, no matter the type of incentive program you wish to implement.
   
  Service, Safety, Sales, Holiday Gifts, Recognition, Attendance, Performance, Client Recognition. On line capability and/or custom collections.

• Message: What major point do you want to communicate?
   
• Theme: Does your promotion fit any theme?
   
• Tone: What is your projected tone?
  

  Exciting, Urgent, Educational, Infomercial, Competitive, Aggressive, Fun

• Medium: What is the best way to reach your audience?
  

  Hand deliver, Phone call, Internet marketing, Trade shows, Broadcast advertising, Gift with purchase, Combined with product, Direct mail, Networking

• Sales Collateral: Will sales collateral or marketing campaigns be included?
  

  Cover letter, Catalog/brochure/flyer, Packaging, Promotional product